The Controversy of "Fast Fashion" within H&M

During today's class we were asked to look over the rise of "fast fashion" and the companies heading this new 'fad'. After furthering my research and focusing on the "fast fashion" controversy I found that one of the companies most focused on for their failings and rise in fashion is H&M. H&M is a popular, fast turnover company based out of Sweden. Over the last couple of years they have run into a lot of factory safety issues like the death of 21 people at the manufacturer Garib & Garib in Bangladesh. Even worse was the building collapse at Rana Plaza killing 1,138 workers because "[t]he risk of a building collapse instilled less fear in those managers than the risk of losing orders due to late delivery." The Article hyper-linked in the quote is a great image of how messed up the production and safety measures are in foreign manufactures. 

It ceases to amaze me how people can be so ignorant of safety policies with the lives of innocent people on the line. As a consumer how is it that we are so ignorant to the blundering mistakes of these mass, multi-million dollar companies that we cherish so much. What can we do as the mass public to help create a better environment for the workers and enforce the building codes actually necessary for the safety of these workers?

Fireman Walking in the Remains at Garib and Garib, an H&M manufacturer